An inspiring TV report on a "moral beauty" pageant held in Saudi Arabia, which really needs to be watched to capture the full experience:
Reporter: Female beauty is no longer dependent on looks alone. This has been replaced by moral values and conduct – the new criteria in the first contest of moral beauty queens in Saudi Arabia. In the contest, which was organized by a women’s festival, several girls competed for the title.
Contest supervisor Khadhraa Al-Mubarak: In our contacts with girls in general, we noticed that they follow false notions, due to the purposeless Western notions, conveyed by some TV channels. The girls are preoccupied with their external appearance only. This is how we came up with the idea of creating an alternative. So we thought of a contest for the title of moral beauty queen.....
Moral beauty queen Aya Al-Mula: We were like sisters in a family. It was very nice. The contest focused on external skills, such as home design or skin care....
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