An excellent propaganda apparatus, such as the Russian one, can find ways to repeat its message over and over again in slightly different ways and formats. Plenty of people in the West now spread Russian propaganda, sometimes for money, sometimes from ignorance, and sometimes for reasons best known to themselves.
Those who repeat the Russian propaganda conceits do not need to convince everyone, only to set the terms of debate. If people in free societies have their discussions framed for them by rulers of unfree societies, then they will not notice the history unfolding around them (a revolution just happened in Europe!) or sense the urgency of formulating policy in a desperate situation (a European country has just invaded another!). Propaganda can serve this technical purpose no matter how absurd it is.
Worth reading in full.